Product Concept Development & Art Direction
TXD Tree Collection 2026
Product Concept Development & Art Direction
Creative Objective
A collection designed beyond convention
A product-development and editorial-design project translating original festive concepts into a structured global catalogue for luxury hotels, retail destinations and landmark venues. The work balances sculptural creativity, commercial feasibility, customization and premium hospitality positioning.
Scope
Product concept development
Collection architecture
Catalogue art direction
Editorial layout
Specification and scale communication
Collection Architecture
Spiral · Signature · Organic · Classic
The catalogue organizes a wide product range into clear families while maintaining a consistent visual system across scale references, specifications, materials, and venue applications.
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